For a brand that is still heavily reliant on traditional brick-and-mortar channels, airports are its new malls, drawing in young travelling professionals and encouraging impulse purchases.
New schemes allows consumers without Aadhaar to receive cash directly in their bank accounts
The big challenge is beating piracy and convincing users to pay for content.
Apple's decision to stop selling the iPod Nano and Shuffle -- leaving only one iPod, the iPodTouch, on the shelves -- takes us down memory lane.
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
The election tamasha that was successfully taken online by the BJP during the 2014 general elections is playing out in a bigger avatar, reports Sanjay Jog
Want to add to Sukanya Verma's list? Hit the message board.
Customer insight drives the online fashion retailer to launch 'mood' stores, rethink the way it sells its wares.
Gift your brother/sister something smart, useful and trendy, says Ashish Narsale/Rediff.com.
Rajesh Karkera and Hitesh Harisinghani spotted these beauties at the Auto Expo 2018
The company was looking to raise around Rs 1,800 crore for a stake sale of 10 per cent.
Akash Banerjee is posing tough questions to the establishment -- and getting away with them.
Currently, Kohli has 13 brands under his belt.
It is all about hitting the ball high and timing it right.
Malcolm Frank, executive vice-president, strategy and marketing, Cognizant, in conversation with Shivani Shinde Nadhe & Ayan Pramanik.
The company has booked around 350 spots for the 2015 tournament.
"If I am using data to build intelligence and personalisation for you, then it's meaningful," says Ankur Warikoo, co-founder and CEO, Nearbuy.
RailYatri offers a host of travel-related services to a 4.5 million user base. Shine Jacob finds out what's next for the app.
Brand associations have helped Priyanka Chopra-starrer gain traction in traditional and digital media.
'All businesses have to be run for business, for profits on a sustainable basis. It may sound old school, but then I have been in business for 32 years and you can't change an old tiger's stripes.'
'Mr Shankar is equivalent to James Cameron given steroids!' 'Trust me, in this Rs 510 crore, Hollywood cannot make what we have produced here.'
How robots may eradicate manual scavenging in India.
Solid looks. Solid features. Affordable prices.
We bring you the top 10 bikes that made their mark in 2016
New launches as well as upgrades to existing scooter models marked this year as manufacturers competed with each other to satiate the demand for new and interesting automatic scooters.
Samsung has reason to be worried.
Content marketing is perhaps part of the tectonic shift that is under way in media with the advent of the web, says Ajit Balakrishnan.
The GSX-R1000 is now on offer in an all-new, even more lethal avatar, laced with an ultra-modern electronics suite. Arun Mohan Nadar got first taste of the bike at the Kari Motor Speedway in Coimbatore.
'To jump from Madras Cafe to Piku to PINK to October, it takes time...'
'This is possibly a long drawn battle and if the Samajwadi Party and Bahujan Samaj Party are together in this long battle, a new political picture will emerge in the country.' 'In this battle if we have to sacrifice or give up anything, we are ready.' 'We have to remain cautious against the BJP's attempts to break our unity.' 'We want this alliance to stay.'
The right combination of social media profiles and activity can help you gain a clear advantage over other potential candidates and reach out to prospective employers.
Would you believe if I were to tell you that YouTube was conceived as a video-dating platform?
'There were certain ideals and morals that I had started bending as I was climbing up in the industry.' 'I was unknowingly hurting people close to me, unknowingly treating people the way I wouldn't want to be treated myself.' 'But I am not that person and I didn't start off like that.' 'Then the introspection began.' 'Very rarely does that happen when you do a film.' 'I was feeling unhappy as a person. Now I am much happier.'
When you say the Kawasaki Z1000 hits the three-figure mark, you need to be talking about 200 kmph, because it's in speeding that the humongous machine feels at home.
Prime Minister Narendra Modi's maiden speech from Red Fort last Independence Day outlined some grand programmes. Shehzad Poonawalla does a quick check on the progress made.
The author finds out if India's love affair with Old Monk has ended
It is actually quite remarkable that EPW has survived for so long. "I see it as a journal of dissent," says Rammanohar Reddy and is thankful to the EPW community for keeping it relevant.
Since its launch in 1985, Frooti has been an instant hit with kids.
© 2026 Rediff.com - Advertise with us - Disclaimer - Privacy Policy - Sitemap - Feedback - About us - Terms of use - Grievances